This 4-week Executive Masterclass provides a comprehensive exploration of strategic communication and marketing techniques. Designed for professionals in dynamic environments, the program combines principles of brand management, public relations, and digital marketing to
develop impactful strategies that resonate with target audiences.

Participants will gain insights into customer behavior, master storytelling, and learn to align communication goals with
business objectives. The course integrates real-world case studies and hands-on activities to empower participants with actionable skills for immediate application.

Course Aim
To empower participants with advanced strategies and tools to craft compelling messages, build strong brands, and achieve measurable marketing results.

Course Objectives
By the end of this program, participants will:
1. Understand the principles of strategic communication and its role in marketing success.
2. Analyze customer behavior to inform marketing and communication decisions.
3. Develop integrated marketing communication (IMC) strategies tailored to organizational goals.
4. Master digital marketing tools for social media, email, and content marketing.
5. Craft impactful narratives that align with brand values and engage audiences.
6. Measure the success of communication and marketing initiatives using key performance
indicators (KPIs).

This course will last for 4 weeks (and it is 100% online)

Week 1: Foundations of Strategic Communication and Marketing

Week 2: Integrated Marketing Communication (IMC)

Week 3:  Building and Measuring Success

Week 4: Practical Application and Innovative Sessions

For further enquiries contact :

+233244338 605