This 4-week program equips participants with advanced skills in managing public relations (PR) and engaging stakeholders effectively. It focuses on creating compelling narratives, managing crises, and building trust with internal and external stakeholders. Participants will explore practical case studies, learn best practices in media relations, and design customized stakeholder engagement plans tailored to their organizations.
By the end of the course, participants will be equipped with actionable strategies to enhance organizational credibility, foster strong relationships, and maintain a positive reputation in a dynamic communication landscape.

  Course Aim
To empower participants with the skills to manage organizational communication, build trust,
and engage stakeholders effectively in both routine and high-stakes scenarios.

Course Objectives
By the end of this masterclass, participants will:
1. Understand PR Fundamentals: Learn the principles of public relations and their relevance in modern organizations.
2. Develop Strategic PR Campaigns: Design and execute campaigns that align with organizational goals.
3. Engage Stakeholders Effectively: Identify and communicate with diverse stakeholders, building trust and long-term partnerships.
4. Master Media Relations: Build productive relationships with media outlets to enhance organizational visibility.
5. Handle Crisis Communication: Develop and implement communication strategies to navigate crises effectively.
6. Measure PR Success: Use metrics and analytics to evaluate the impact of PR and stakeholder engagement efforts.

This course will last for 4 weeks (and it is 100% online)

Week 1: Foundations of PR and Stakeholder Engagement

Week 2: Develloping and Implementing PR Strategies

Week 3:  Managing Crisis and Measuring Impact

Week 4: How to Sustain and Scale PR Success

For further enquiries contact :

+233244338 605